Make better decisions
Build a stronger and smarter enterprise
Why “Evidence-Driven?”
Why not “Data-Driven?”
Data is just information. Sometimes it’s helpful. Sometimes it’s not.
Data is most helpful when we think of it as evidence - to solve important problems, answer key questions, and capture new opportunities. Being “evidence-driven” elevates the role of great critical thinking.
We think ALL organizations should strive to be “evidence driven.”
Our Services
Leadership workshops: immersive, practical, real-world
“Building a Data Mindset” Our flagship program: A 6-month series of 6 workshops for true enterprise transformation.
“Generating Business Value with Data” A 1-2 day program on how to use data wisely.
“Turning Data into Revenue” 1.5 day short-course for sales and revenue leaders.
“Influential and Impactful Data Leadership” 1-day program for current and aspiring data leaders
Data infrastructure, gen AI, and LLM tech builds
We partner with exceptional technical talent to help you built modern data and AI infrastructure. No bloat, no over-engineering. Just smart and efficient builds that serve your business need.
Data strategy, investment, and advisory services
We help clarify where data can drive value, and how to get there. From aligning data and analytics investments to shaping roadmap decisions, we provide practical and high-impact guidance rooted in experience.
About Us
The Evidence-Driven Enterprise was founded and is led by Professor Joel Shapiro, a recognized authority at the intersection of data science and business strategy. A longtime business school professor, Professor Shapiro also served as Chief Analytics Officer at a high-growth sales software company, where he helped build a data-rich, AI-powered product that contributed to a highly successful exit.
He launched The Evidence-Driven Enterprise to bring that same rigor and impact to a broader set of organizations—helping leaders make smarter, better decisions based on evidence, not instinct.
At its core, our firm exists to turn complexity into clarity. We help organizations realize the full potential of their data, build smarter strategies, and elevate critical thinking across every level of the enterprise.
